A Love Letter to You from Our Founder
You deserve better.
You deserve to be treated like the sexy, beautiful woman that you are.
However, that’s not how the world treats you. Society says that sex is only for the young. And sex among older people is absurd, disgusting and laughable. There is palpable disgust when it comes to people our age having sex. That is just wrong.
The truth is that we are part of the healthiest, wealthiest and most active generation alive today. I mean, have you seen Jennifer Lopez or Jennifer Aniston lately? We’re breaking the mold of what it’s like to be in our 40’s, 50’s and 60’s. And whether they like it or not, we’re still having sex (plenty of it and it’s pretty steamy!).
Also today monogamous, long-term relationships aren’t trendy and have fallen out of favor. It’s enough to make women who prefer good ol’ fashioned monogamy feel, well, a bit old-fashioned.
The world is trying to tell us that we’re old, outdated, irrelevant and should be put out to pasture. But all 50 million of us women in the United States know better.
We also know that our bodies are changing and some of that is out of our control. The average age in the US for menopause is 51. Hormonal changes that come with perimenopause and menopause absolutely affect our sex lives. Among other things, it’s gotten awfully dry down there, hasn’t it?
That’s where Beloved comes in.
It’s our mission to help women be loved.
That means all women—even those with wrinkles and cellulite.
We also want to help couples keep the spark alive in long-term, monogamous relationships. In order to do that, sometimes you need some lubrication.
Up until now, though, personal lubricants have been pretty sleazy or downright clinical (K-Y Jelly anyone? Nope.). Many are made from sketchy ingredients you absolutely do not want inside of you and most are so ugly and obvious that you can’t leave them out on your nightstand.
Beloved is the first and only luxury intimacy serum designed specifically for women of a certain age by women who are also of that certain age.
It’s natural and contains no hormones, harsh chemicals, parabens, fragrances, flavors or dye. It’s plant-based and pH-balanced so that you don’t experience any irritation on your most sensitive skin. Most of the ingredients are organic and it’s cleared as a medical device by the FDA (many lubes are not, but are supposed to be). Most importantly, it feels natural, not goopy or slippery.
It comes in a beautiful, inconspicuous bottle that looks like your favorite high-end skincare. If you happen to leave it out in the open on your nightstand, no one will be the wiser. Nothing to be embarrassed about here.
In fact, you should leave it on your bedside table because it will be ready to go whenever you are without any fumbling or searching in your drawer. It’s designed for use with one hand so it has a special pump design and doesn’t have a separate cap that needs to be removed in the heat of the moment.
We’ve taken every detail into consideration for you and man as we designed Beloved specifically to help keep the desire and passion alive in your relationship.
Love, Sara